Ad Analysis Essay examples. Words4 Pages. Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day Apr 13, · Psychology Ad Analysis Free Essay Example Duracell Ad. Nowadays, there is no way of escaping from all the advertising messages and techniques. Almost every year, I’m the cash man ad. This ad is about a man whose name is Russell Oliver who people sell their jewelry to. In the ad, References May 30, · Ad hoc analysis is the discipline of analyzing data on an as-needed or requested basis. This analysis is based upon a set of data available to the person doing the analysis. This essay was written by a fellow student
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Other Articles. Nowadays, there is no way of escaping from all the advertising messages and techniques. CITATION Jan10 l Jansson-Boyd, One of the most used techniques is psychological techniques. For instances, perception, emotions, attention, advertising analysis essay, arousal, etc. This essay includes the analysis of two advertisement ads from the perspective of psychological effects. The ad is about a girl whose father is in the military. Verified writer. Task done as described and better, advertising analysis essay, responded to all my questions promptly too! One of the advertising analysis essay psychological effects which was used is the emotional effect.
First, physiological needs, after that is safety needs then belongings and love needs, advertising analysis essay, then esteem needs, and, self actualization. The Duracell ad fits in the safety needs as the batteries are basic needs. Moving on to another thing which is how persuasive the ad is, persuasion has advertising analysis essay factors that affect the people; the source, and the message and the audience. Starting with the source, the source is similar to a lot of families as mentioned above which one thing that will make the ad persuasive. Another thing is the duration of the ad itself; the ad is almost 2 minutes which will make the consumer finish the ad till the end and see the message or the product behind it.
The target audience is almost everybody as all the people use batteries; from teenagers and their video games to old people and radios and TVs; finally, the message which is that these batteries are as trusting as the close people to us as mentioned above as well. Another thing related to persuasion is the elaboration likelihood model ELMadvertising analysis essay, it is a theory that was developed to advertising analysis essay more about persuasion literature CITATION Fat17 l Moghaddam,it suggested that there are two routes to be taken; the first is the central route and the second is the peripheral route.
CITATION Mar15 l Hassanein, arousing situations by portions of excitation that are left over from preceding related or unrelated emotion? arousing situations. Moving on to attention, attention is the contents advertising analysis essay the short-term memory and the short-term memory is a system that has a limited capacity for information available for short periods of time CITATION Sid13 l Simon, which means that anything that would grab a consumers attention must be a vivid stimuli this means it should stand out from other advertisements by being emotionally concerned, solid and image-provoking and relating to time, space and feelings.
Motivation is the reason people behave in a specific behavior, motivation has a lot of factors; the most common thing is the need to reduce the unlikable condition of certain feelings, this motivates any human being in doing what will fill this void, spreading positive vibes helps in motivating a consumer, something else that helps is brand loyalty; a recent study proved that Duracell is the highest selling batteries in the US which means that a lot of people advertising analysis essay loyal to Duracell batteries. There are a lot of theories that explain why people are motivated but the one that fits this ad is the drive reduction theory, the drive reduction theory explains why people are motivated to employ in particular behavior CITATION Ken18 l Cherry, which is because of the generation of unpleasant states of arousal which makes people motivated to reduce these feelings this leads to goal-oriented behavior.
The ad would have been better if there was a celebrity in it because they are perceived as being trustworthy. This ad is advertising analysis essay a man whose name is Russell Oliver who people sell their jewelry to. So the advertising analysis essay of this ad is to let people come to his shop and sell their jewelry to him so he can buy them. This ad failed in these because of the absence of psychological effects. CITATION Tei15 l Teixeira, This ad failed in doing was said earlier. For example a consumer might hear very pleasant news which will make them excited and after they watch the video, advertising analysis essay, this might result in them liking the advertisement because of the transfer of feelings.
One of the few things that this ad succeeded is capturing the attention of the consumer but in an irritating which results in negative emotions, there are some factors in the role of attention which are the vivid stimuli and the silent stimuli. CITATION Jan10 l Jansson-Boyd, This brings us to the central route and the peripheral route. It encourages using the peripheral route because it is an indirect way of shaping perception advertising analysis essay outlooks. CITATION Nug13 l Nugent, In other advertising analysis essay, people use this route when they are not encouraged to involve in the lead message. Getting back to Maslow, Maslow has classified the needs into 5 stages and this ad satisfies the safety needs as the other advertisement.
It is listed under the safety needs because safety needs include financial security as jewelry is counted as money. Most of our decisions and actions are based on sustaining or improving our circumstances which are driven by the need for safety for us and our loved ones. Lot of techniques should have been used for a better influence, for example bringing a celebrity in the ad as this helps sometimes because people take celebrities as trustworthy or bringing an attractive person as it was found that people tend to please the attractive. Another thing that could have helped the advertisement a little bit more was the use of humor as it was advertising analysis essay enough to make consumers switch of the advertisement. CITATION Jan10 l Jansson-Boyd, Music should have been better and more soothing than what was in the advertisement ass music helps in boosting the power of persuasion and motivation.
The pervious content was examples of things that would have made the ad a lot better. To sum up, this ad is infective ad as proven as shown, it failed to attract consumers in the perspective of emotionally and also in being motivational and persuasive. It failed to include theories that could help in improving it and it was not professional as well. Drive-Reduction Theory and Human Behavior. Retrieved December 02,from Verywell Mind:. Chowdhry, S. Cleveland: Indiana University Undergraduate Journal of Cognitive Science. Hassanein, M. Impact of Persuasion Processes on Consumer Attitude. Puerto Rico: Twenty-first Americas Conference on Infromation systems, advertising analysis essay.
Karell, D. Advertising analysis essay Humor in Advertising Effective? Retrieved December 03,from Point Park University :. Komninos, A. Retrieved December 03,from Interaction Design Foundations :. Moghaddam, F. The SAGE Encyclopedia of Political Behavior. Thousand Oaks: SAGE Publications, Inc. Nugent, P, advertising analysis essay. Retrieved December 03,from Psychology Dictionary:. Shaun Saunders, D, advertising analysis essay. Retrieved December 01,from cambridge. Simon, S. Holding Multiple Items in Short Term Memory: A Neural Mechanism. Retrieved December 02,from Plos One:. Teixeira, T, advertising analysis essay.
When People Pay Attention to Video Ads and Why. Retrieved December 03,from HBR:. Zillmann, D. Wiley Online Library, advertising analysis essay. Retrieved December 02,from onlinelibrary. This is because, with the former […]. These developments […]. Such examples of these techniques […]. This paper is a response to a high school assignment, where the pupils had to write a persuasive essay, advertising analysis essay. The writer has chosen to argue that writing a persuasive essay […]. In the poem Advertisement, by Wislawa Szymborska, the author cleverly employs a variety of literary techniques to help accentuate the irony, enticement, and harm of prescription drugs. The literary techniques […]. Pride and Prejudice is an romantic novel of manners written by Jane Austen.
The novel follows the character development of Elizabeth Bennet, the dynamic protagonist of the book, who […]. Oprah Winfrey helps people through recognition and donations in areas of education, healthcare and advocacy for women and children. They have been most successful with referent power in their accomplishments. The British University in Egypt Duracell Ad Nowadays, there is no way of escaping from all the advertising messages and techniques. Almost every year, huge amounts of money are paid […]. This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Get quality help now WriterBelle Verified writer Proficient in: Emotion 4. CITATION Jan10 l Jansson-Boyd, Music should have been better and more soothing than what was in the advertisement ass music helps in boosting the power of persuasion and motivation. Retrieved December 02,from Verywell Mind: Chowdhry, S.
Jansson-Boyd, C, advertising analysis essay. Consumer Psychology. New York: Maidenhead. Retrieved December 03,from Point Park University : Komninos, A. Retrieved December 03,from Interaction Design Foundations : Moghaddam, F. Retrieved December 03,from Psychology Dictionary: Shaun Saunders, D. org: Simon, S. Retrieved December 02,from Plos One: Teixeira, T.
Top 5 Ads (commercials) to Analyze for Middle School
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Aug 31, · Essay Example On Nike Advertisement Analysis Thesis Statement – Nike Advertisement Analysis. The Nike Advertisement Analysis of the advertisement for Nike shoes shows how it uses its target audiences’ desires to construct a Jan 21, · How to write an ad analysis essay? How to Write an Ad Analysis Essay Well?Pick the most suitable topic (if the picking was up to you, not to your teacher);Follow the structure;Write from the heart and soul;Use arguments and examples;Do not jump over the words volume;Be precise and do not start writing too much;Try to make your text connected within all Estimated Reading Time: 6 mins Essays Related to Ad Analysis. 1. Ad Analysis. Similar to any other advertisement in Sports Illustrated, this ad is meant to appeal to young to middle-aged men who enjoy sports. In this case Jack Daniel's identifies with these men by using the game of golf as part of its ad
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